Every new life begins with
wonder.
And with worry.
In Sweden, that worry is met with care that starts long before birth. Across much of Europe, that same moment still brings uncertainty. Medical bills. Fine print. The quiet fear of being unprotected at the most delicate time in life.
Serenity was born from that contrast and from one simple question.
Why should peace of mind depend on where you are born?
The Bridge We Built
We saw a gap between two worlds.
One built on trust.
One built on chance.
Between them, we built a bridge.
Serenity carries the Swedish idea of shared protection into new places where safety has too often been a
privilege. Our goal was human and clear. Bring the calm assurance we knew at home to every family.
A New Kind of Protection
We did not invent insurance.
We reimagined what protection can feel like.
For us, safety is presence.
It starts long before anything goes wrong.
It grows as the family grows.
It adapts from pregnancy through childhood.
That is why Serenity offers two plans.
Pregnancy Insurance for the first steps.
Child Insurance for the years ahead.
One philosophy of care, expressed across two stages of life.
Our Model
Warm digitality instead of bureaucracy.
Prevention instead of fear. Clarity instead of fine print.
Protection should never feel like paperwork.
It should feel like help standing beside you.
Early. Calm. Human.
What We Stand For
• Peace of mind as a birthright
• Care that begins before need
• Equality of access for every child
• Technology that feels human
